Reach Across Greater Cairo.
Our campaign covers every platform Egyptian families consume daily — from billboards along the Ring Road to 20+ TV channels, intensive radio bursts, three-month digital push, and a final-week SMS blast to 200,000+ contacts.
Outdoors 30+ Sites
More than 30 sites at the level of Greater Cairo — October Bridge, October 6 Axis, Ring Road (all subway stations), Salah Salem Road, Victory Road, Field Marshal, Fifth Settlement, Gardens of the Dome, Roxy, Giza, Engineers, Ramses Square, and more.
30+
Billboard sites4
Weeks live2.4M
Daily impressionsTV Ads 20+ Channels
Advertising campaign in more than 20 TV channels for a period of 20 days before the exhibition until the last day, 35 spots per day on each channel — Rotana Cinema, Sada El Balad, Panorama Food, Panorama Drama, Panorama Film, Cairo Cinema, Cairo Drama, Hala Group, Joker Group, and more.
20+
TV channels35
Spots per day20
Days runningOutdoor Advertising Screens Major Squares
The announcement is made on all advertising screens in major squares and locations — Misr Station, Gamaet El Dewal El Arabeya Street, Fifth Settlement, Sphinx Square, Banks Complex, October Bridge, Al Nasr Road, Orouba Road, on the largest commercial malls in Greater Cairo.
Radio 1-Week Burst
A one-week intensive advertising campaign before the exhibition — Radio Egypt, 9090, Nagham FM, Nogoum FM.
Social Media 3 Months
Paid advertising campaign for 3 months before the exhibition and until the last day — Facebook, Instagram, Google Ads, YouTube. News websites: ElYoum7, AlMasry AlYoum, AlAhram, Sada AlBalad, AlWatan.
3
Months live4
Platforms5
News sitesSMS Campaign 200K+ Messages
The SMS campaign will run for a week that precedes the exhibition for the public to remember, for a number exceeding 200,000 messages.
Total Estimated Reach
Over 8.5M Egyptians, across 6 channels.